And while Android accounts for more than twice as many app installs as iOS - 22.5 billion in Q1 2020 versus 9 billion, according to App Annie - the numbers are almost reversed when it comes to spend per platform.
#POSTIDFA ALLIANCE ANDROID APPLE IOS IOSTAKAHASHIVENTUREBEAT INSTALL#
Apple gets to burnish its privacy credentials while not taking huge amounts of flack from brands and advertisers because, after all, who can argue with giving people more rights with their personal data?Īnd make no mistake: this is a great move for user privacy.īut it’s also a huge problem for a massive industry.ĪppsFlyer estimates mobile app install spend at close to $80 billion in 2020, and that estimate was made before COVID-19 threw mobile into high gear for the gaming industry - one of the biggest spenders in the mobile user acquisition space - so it could be low. Marketers can’t really get upset about losing the IDFA capability, because technically it’s still around. Would you say “yes” to allowing an app or brand permission to “track you across apps and websites owned by other companies?” Hawkins is particularly keen on integrated operator billing something thats driving very strong revenues in locations such as Japan and China.The new user permission dialog in iOS 14 from Apple that allows or denies advertiser access to the. Still, thats doesnt mean there isnt plenty of headroom for improvement. "Like US democracy, it's the worst system in the world, apart from all the other ones," Hawkins joked. Moderator Dean Takahashi (VentureBeat) asked about the morality of free-to-play games. "The more you analyse everything single aspect of your game - and focus on getting people to play longer - the better your monetisation will be," he said. Looking more laterally, Tim Merel, MD of Digi-Capital pointed to how Chinese outfit Tencent fine tunes its games.įor example, it optimised the process and time taken for its users to select and log out to an online game server, reducing user's eye movement 10-fold. "You may as well as get something out of them leaving." "Some developers don't want to advertise other people's games around their game, but the thing is your audience is going to leave your game anyhow," he said. "Males between 10 and 30 is not a target audience."Īs Trip Hawkins pointed out, cross-promotion is another issue, especially in terms of building scale. "You need to know who your target customer is," Vu said. SkyVu's games are played by around 200,000 12-14 year-old boys every a day.
Games are about multiple revenue streams, but that was a hard thing for us to learn." "Advertising revenue is not a negative thing. Some developers can treat monetisation as a dirty word, though.īen Vu from Battle Bears developer SkyVu spoke about who he changed his views.
It can't get any worst."ĮA and Digital Chocolate founder Trip Hawkins argued mobile was only going to become much more lucrative. "Mobile has that opportunity and it's a problem we're trying to solve. "Newspapers are tied into local business," Weber explained. Of course, in the case of the latter, these high per user numbers are the product of a declining market. "Mobile game only generates around 2 cents per hour of entertainment for the content creator," said NativeX's co-founder Robert Weber.Īpparently internet generates 22c/hour of entertainment, magazines around 50c, and the newspaper business is over $1 per hour. Monetisation remains a massive issue for mobile developers, and it was a subject tackled head on at GDC 2013 in a panel talk entitled Mobile Game Monetization: How Developers Can Capitalize On the Trends.
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